Avocado Path to Purchase: The Making of a Household Staple

OVERVIEW:

How do avocado shoppers make purchase decisions, and how has the Path to Purchase evolved over the past decade?

Explore key insights and opportunities from the latest Hass Avocado Board shopper research. This webinar highlights the challenges and opportunities retailers and merchandisers face today and provides actionable strategies to engage shoppers throughout their avocado purchase journey. Discover which shopper behaviors, attitudes, and category trends are driving sales—and learn how to leverage these insights to grow the avocado category.

Deepen your understanding of pre-store preferences, in-store experiences, and post-store satisfaction to maximize retail sales of Hass avocados.