Welcome to the
Hass
Avocado
Board
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Latest HAB Happenings
December 8, 2025 U.S. Avocado Market Poised to Surpass 3 Billion Pounds for the First Time in History
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FRESH AVOCADOS – LOVE ONE TODAY®
Put the mark for free on your packaging and marketing materials to deliver credible nutrition information
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Volume Data & Projections
Highlights for Total U.S.
Last Week Actual(lbs)
59,561,467
Week 49: December 7, 2025
Current Week Projection(lbs)
43,550,509
Week 50: December 14, 2025
Next Week Projection(lbs)
52,382,470
Week 51: December 21, 2025
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Category Data
Highlights for Total U.S.
YTD Unit Sales
2,238,578,565
Week Ending: November 2, 2025
YTD Dollar Sales($)
$2,600,255,192
Week Ending: November 2, 2025
Quarterly Avocado Dollar Sales Trends
Avocados +7.1%
Produce +2.7%
Week Ending: June 30, 2025
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Inside HAB
The Hass Avocado Board (HAB) exists to help make avocados America’s preferred healthy food for every meal.
HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States.
HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States.
HAPRIO IMPACT
The Hass Avocado Promotion, Research and Information Order (HAPRIO) created the Hass Avocado Board (HAB), an industry-funded national program that has been recognized for being key to growing U.S. avocado consumption and driving value for producers and importers since its inception in 2002.