Press Releases

Learn about the latest news from the Hass Avocado Board.

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Tailgate with Fresh Hass Avocados

May 31, 2007

Irvine, CA (May 31, 2007) – Tap into a national event and score a touchdown with the “Tailgate with Fresh Hass Avocados” promotion from the […]

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Summer Spectacular

April 23, 2007

Irvine, CA (April 23, 2007) – Menu planners looking to memorialize summer can add sizzle with Fresh Hass Avocados and turn ordinary appetizers, entrees, desserts […]

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Hass Avocado Board Elections Scheduled; Board Reaffirms Proactive Diversity Policy

April 10, 2007

IRVINE, Calif., April 10 — The Hass Avocado Board (HAB), which conducts generic avocado marketing for foreign and domestic suppliers, has scheduled its annual board […]

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Updates & Resources

Upcoming Meetings

May 17, 2024

Finance Committee Meeting

May 21, 2024

HAC/HAB Meetings – Dallas, Texas

September 11, 2024

HAC/HAB Meetings – Ventura County

See agenda and materials

Business Support Tools

Avocado Holiday Retail Recap

This report offers quarterly updates on the most recent holiday retail performance for fresh avocados

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Latest press release

Hass Avocado Board (HAB) Bold Program Achieves a Three-Peat

MISSION VIEJO, CA – (April 30, 2024) – With fresh avocado consumption in the US up 260% over the last 20 years, the Hass Avocado […]

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HAB Happenings

Avocado Sustainability Website Launched

We created the Avocado Sustainability website, which was launched in October of 2023. The site includes over ninety sustainability studies, which are avocado centric in their content.

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