Update: 4/13/2014
2014 Volume Data Updated

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Update: 8/23/2013
Latest Hass Insights Issue

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Update: 8/12/2013
2012 Annual Report Posted

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Update: 6/3/2013
2013 Tracking Reports Posted

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Update: 3/29/2013
2013 Retail Volume & Price Added

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Update: 12/26/2012
Q3 AvoScoreCards

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Update: 12/17/2012
Avocado Express No. 3

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Update: 11/2/2012
Avocado User Recipe Audit Study

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Update: 10/23/2012
Fall 2012 Tracking Study

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Retail Volume & Price Data

Retail Volume & Price for 2014


The table below represents weekly 2013 retail scan data for National retail volume (units) and price. Retail scan data comes directly from retailers’ cash registers based on actual retail sales of Hass avocados. Starting in 2013, in addition to volume from the traditional grocery retailers, the table reflects avocado volume from Walmart, Sam’s Club, Target and BJ’s. The Average Price in the table reflects a per unit (per avocado) price, even when multiple units (avocados) are sold in bags. The Product Lookup codes (PLU’s) in the table are only for Hass avocados. Other varieties of avocados (greenskins) are not included in this table.




Week 4046 4225 4770 Bags Total Volume Average Price
Jan 5, 2014 10,535,645 13,905,103 510,274 2,810,386 27,761,408 1.01
Jan 12, 2014 9,647,200 11,187,901 435,843 2,714,754 23,985,698 1.07
Jan 19, 2014 11,227,324 11,576,636 479,435 3,599,827 26,883,222 1.05
Jan 26, 2014 10,750,805 11,138,454 418,538 3,317,537 25,625,334 1.08
Feb 2, 2014 16,680,906 17,812,656 896,612 4,820,392 40,210,566 0.91
Feb 9, 2014 11,565,507 13,570,190 540,334 4,040,876 29,716,907 0.98
Feb 16, 2014 11,175,169 9,815,919 499,487 3,790,833 25,281,408 1.04
Feb 23, 2014 10,733,855 11,500,875 863,428 3,673,241 26,771,399 1.06

About the DataView +


Retail Sales and Price & Retail Advertising Data


The Hass Avocado Board, using information from IRI / FreshLook Marketing scan data from retailers registers imputed to reflect 100% ACV




Retail scan data comes directly from the retailers' cash registers, based on actual retail sales of Hass Avocados. The percentage of data collected from retailers varies by market. This data has been carefully imputed (mathematically increased) to reflect 100% ACV (All Commodity Value) of the Hass and Hass-like varieties of avocado sales in each DMA market. Other varieties of avocados (greenskins) are not reflected in this data.


ACV - 100% ACV reflects all Hass Avocados, sold in 100% of the stores in the geographical boundary. This includes sales from super centers, club stores, national chains, regional chains and independent grocers. It does not reflect sales from farm stands, drug stores or convenience outlets.


DMA (or Markets) - Designated Market Areas (DMA) are well defined geographical areas composed of select groups of counties adopted from Nielsen Media Research. Forty-two key Hass Avocado markets are represented for trend analysis.


Regions - Regions are based on supermarket distribution patterns and were originally defined based on retailer input

California = State of CaliforniaUSA

Great Lakes = States of Wisconsin, Illinois, Indiana, Michigan, Ohio

Mid South = States of Tennessee, Kentucky, Virginia, West Virginia, North Carolina, Maryland, District of Columbia, Delaware

North East = States of New York, Massachusetts, Pennsylvania, Vermont, New Hampshire, Maine, Connecticut, Rhode Island, New Jersey

Plains = States of North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri

South Central = States of Texas, Arkansas, Louisiana, Oklahoma

South East = States of South Carolina, Georgia, Florida, Alabama, Mississippi

West = States of Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Nevada, Arizona, New Mexico, Utah

Advertising Table



USDA Fruit and Vegetable Market News



Retail adverting results from surveys of more than 200 retailers, comprising roughly 17,000 individual stores, with online weekly advertised features. Data range reflects one week of data collection and encompasses advertised pricing good from the Saturday before the week ending date through the following Thursday.


Regions designated by USDA are:



South Central = States of Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Texas

South West = States of Arizona, California, Nevada, Utah

North West = States of Idaho, Montana, Oregon, Washing, Wyoming

North East = States of Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South East = States of Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia

Mid West = States of Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota, Wisconsin 

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